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Think how SharePlay might be woven into productivity apps. To make SharePlay more interesting, Apple needs to change its mindset. Rather than leaning into consumer markets with this, it should lean more deeply into productivity. The popularity of other social media services tells us people like to leave footprints in the sand, which is why they like to share thoughts and ideas in a more permanent way. Without a reason to become deeply engaged, SharePlay (like Ping) risks becoming a service people won’t use, though I think TV/movie listening parties will be popular. The benefit (for Apple) is a massive reduction in the need for content moderation, while the wider benefit is that troves of the kind of data abused on other social media services does not exist the cost is a lack of stickiness and engagement. With SharePlay, Apple has gone a little further toward a personal touch. You’ll be able to interact with people while engaging in shared experiences, though this remains a transient form of sharing when compared to other social networks. That lack of personality meant Ping lacked personality, which is why it failed. This lack of support for creative collaboration is Apple’s Achilles heel when it comes to social media. Ping’s big problem wasn’t the lack of music or lack of support from artists, it was that Apple made it near impossible to leave any personal content on there. Netflix isn’t, but this seems to be the nature of the times we are in, as hundreds of channels on our cable subscription are replaced by hundreds of digital channels that all want our fee.
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FaceTime calls also extend beyond Apple devices for the first time - anyone can join a FaceTime call from their web browser on Android and Windows devices.Īpple has also created an API so developers can build support for their own apps into FaceTime. Right now, the API seems focused on media sharing, which is why the likes of Disney+, ESPN+, HBO Max, Hulu, MasterClass, Paramount+, Pluto TV, TikTok, and Twitch are implementing support for SharePlay.In FaceTime, users can share music, TV, movies, and more with others in real time.For Apple TV, SharePlay provides shared playback controls so all participants can play, pause, or jump ahead.You may see an image you recently received in a Messages thread in the Shared with you Tab in Photos, for example. A Shared with You tab makes content such as images, websites, news links and so on available in the relevant apps.
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SharePlay supports screen sharing, which becomes a “simple and super effective way to help someone out and answer questions right in the moment,” said Apple SVP of Software Engineering, Craig Federighi.These are the primary ways Apple is offering up sharing across its apps in SharePlay right now:
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Finally, tap the Facetime button at the bottom to start a video call and everyone invited will see the SharePlay option on their screens.Apple describes SharePlay as a set of tools you can use to share music, TV, movies, and more with other people in real time using FaceTime. The company is climbing aboard a set of trends here, as shared listening and movie watching parties became popular across some age demographics during the pandemic.
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If the Share Sheet button isn't available, Apple suggests looking in the menu options for SharePlay. After tapping the SharePlay button, select one or more recipients from the Suggested list or tap the plus button '+' to choose from contacts. In this case, the user should open the app, decide on what to watch, then tap the Share Sheet button that looks like an outline of a square with an upward arrow and select SharePlay. It's also possible to start with a streaming app that supports SharePlay before connecting over FaceTime, inviting others once a movie or other content has been selected. Faces still appear in windows and voices are blended with any audio playing, so laughing at funny moments or gasps at a horrific scene will come through and result in a feeling of watching with others. Any member of a FaceTime call can pause and resume the video, allowing commentary without missing any important scenes. By starting a FaceTime call, then switching to a streaming app, and playing a video, an option will appear allowing the use of SharePlay to watch along with others in the FaceTime call.